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Crea-tex

Crea-tex

Personalized textiles: 360° strategy (SEO, copywriting) & WordPress showcase site to boost your presence

Crea-tex, a Geneva-based company with over 25 years' experience in the textile personalisation (workwear, sportswear, promotional items), was seeking to improve its internal management and, above all, boost its online presence to attract more customers. The main challenge was to raise awareness of its range of services and reach a wider audience. Geekworkers proposed a comprehensive approach: simple SEO study, definition of value proposition and go-to-market strategy, targeted web copy and copywritingand finally creation of a customised showcase site using WordPress and Elementor.

https://crea-tex.ch/🔗
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Goals
Clarifying the Value Proposition and Digital Strategy
Clearly define Crea-tex's strengths (know-how, Swiss quality, made-to-measure, references) and develop a strategy for better online communication.
Optimising Visibility and Message (SEO & Copywriting)
Carry out an SEO study to identify opportunities and write hard-hitting web content that promotes expertise and encourages action.
Create a Professional and Inspiring Web Showcase
Develop a modern WordPress website that presents the company, its services (embroidery, screen printing, etc.), its achievements and its partners in an attractive way.
Facilitate communication and quote generation
Integrate simple, effective means of contact, including social chat, to respond quickly to prospects' requests.
Solutions

Digital Revitalisation Strategy: Analysis, Content and the Web

To meet Crea-tex's challenges, Geekworkers implemented an integrated strategy covering analysis, content creation and web development:

1. Clarify the Value Proposition and Digital Strategy

Strategy: Strategic analysis and SEO study

We worked with Crea-tex to refine your value proposition by highlighting its experience, Swiss quality, made-to-measure production and prestigious references. A SEO study was used to identify the key terms sought by potential customers (companies, sports clubs, events agencies, etc.).

2. Optimising Visibility and Message (SEO & Copywriting)

Strategy: SEO and conversion-focused copywriting

On the basis of the analysis, we proceeded to the copywriting the site's content. The texts highlight the expertise, clearly explain the process (definition of needs, design, production) and incorporate the identified keywords. Technical SEO optimisation was provided by Rank Math SEO.

3. Create a Professional and Inspiring Web Showcase

Strategy : Custom WordPress website development with Elementor

A customised showcase site was created with WordPress and Elementor Pro. The design highlights our achievements, customisation techniques and partner brands. A "They've trusted us" section adds to the credibility of the site.

4. Facilitating Communication and Quotation Generation

Strategy: Integration of contact and management tools

Clear contact forms and a Social Chat (e.g. WhatsApp) have been integrated to facilitate instant communication. The site is protected by WP Armour and statistics tracked via Site Kit by Google.

Results
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A Dynamic Digital Presence for Crea-tex: Visibility, Clarity and Conversion

Thanks to Geekworkers' comprehensive support, Crea-tex now has a stronger online presence that is optimised for customer acquisition:

  • Refined Message : A clear value proposition and hard-hitting copy highlighting Crea-tex's unique expertise.
  • Improved visibility : A site optimised for SEO and relevant content that attracts a qualified audience.
  • Modernised Professional Image : An attractive, functional web showcase that inspires confidence and showcases the expertise of over 25 years.
  • Facilitated Communication : Direct, modern means of contact (form, chat) to respond effectively to prospects.
  • Solid platform : A high-performance, secure and easy-to-manage WordPress site to support future growth.

This project demonstrates our ability to carry out complete digital projects, including upstream strategy (analysis, SEO, copywriting) and technical implementation (WordPress site), to revitalise the online presence of established companies.

Does your company need to modernise its digital presence and improve customer acquisition?

Contact Geekworkers for a 360° strategy

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