Introduction
Geekworkers.ch supported SOMSANA, a company specializing in dance items, in the creation of a tailor-made e-commerce site. The objective was to offer an intuitive and efficient online platform to showcase their products and facilitate customer purchases.
Context and Challenges
SOMSANA, with more than 20 years of experience in the dance field, wanted to expand its online presence and offer its products to a wider audience. The challenge was to create an e-commerce site reflecting the company's expertise and passion for dance, while providing a smooth and pleasant purchasing experience for users.
Strategy and Solutions
Geekworkers.ch has developed a tailor-made strategy to meet the needs of SOMSANA:
- Designing a personalized online store : Creation of an elegant and intuitive design, highlighting SOMSANA's flagship products and facilitating user navigation.
- Development of a tailor-made e-commerce system : Implementation of a secure and efficient platform to manage products, orders, payments and deliveries.
- Integration of advanced features : Added features such as product search, filters, personalized recommendations and customer reviews to improve the shopping experience.
- Optimization for natural referencing (SEO) : Implementation of an SEO strategy to improve the visibility of the site on search engines and attract qualified traffic.
Conception and development
The design and development process was carried out in close collaboration with SOMSANA:
- Analysis of needs and definition of specifications : In-depth discussion to understand the objectives, values and expectations of SOMSANA.
- Design of models (wireframes) and design : Creation of functional models and a graphic design reflecting the visual identity of SOMSANA.
- Development of the e-commerce site : Using modern technologies and open source solutions to create a robust and scalable platform.
- Integration of advanced features : Implementation of specific modules to meet SOMSANA's needs in terms of product, order and customer management.
- Performance and SEO optimization : Implementation of optimization techniques to guarantee rapid loading of pages and good positioning on search engines.
Results
The SOMSANA e-commerce site was successfully launched, allowing the company to:
- Expand your customer base by reaching a wider audience through a strengthened online presence.
- Increase your sales thanks to a powerful and easy-to-use online sales platform.
- Improve your visibility thanks to an effective SEO strategy.
- Strengthen your brand image thanks to a professional website and the image of its expertise.
- Build customer loyalty by offering them a pleasant and personalized shopping experience.
Geekworkers.ch is proud to have contributed to the success of SOMSANA by providing it with a tailor-made e-commerce site, meeting its specific needs and allowing it to develop its online business.
