Elite Insurance, a new insurance advisor based in French-speaking Switzerland, wanted to launch its business with a strong and transparent digital presence. The major challenge was to transform the complexity of the insurance world into a simple and understandable experience for individuals and businesses.
Geekworkers was commissioned to create a modern and intuitive showcase website, capable of conveying the trust and expertise of Elite Insurance, while facilitating access to information and contact for prospects.
Strategy: Professional design and transparency-focused content
Geekworkers designed a website with a clean and professional aesthetic, using WordPress and the page builder Elementor for maximum design flexibility. Emphasis was placed on highlighting Elite Insurance's core values: excellence, transparency, and availability. Sections dedicated to customer benefits, team presentations, and testimonials (FAQs) were integrated to strengthen credibility and reassure visitors from the first interaction.
Strategy: Popularized content and intuitive tree structure
We structured the content to break down insurance offerings (LAMal, life insurance, private, and business insurance) into simple, accessible terms. Each service is presented clearly, explaining concrete benefits for the customer rather than technical jargon. The site's structure, designed for logical and intuitive navigation, allows visitors to quickly find relevant information, minimizing the perceived complexity of the insurance industry.
Strategy: Strategic call-to-action points and optimized forms
Clear and prominent calls to action (CTAs) were integrated at key points in the user journey (e.g., “Request your quote,” “Schedule a call,” “Free audit”). Simplified contact forms were implemented to capture essential information from prospects, allowing Elite Insurance to efficiently recontact them. The potential integration of a savings calculator for the 3rd pillar (future feature) strengthens the appeal and generation of qualified leads.
Strategy: Responsive design and optimized performance
The site has been developed with a "mobile-first" approach, ensuring a smooth and consistent user experience across all devices (computers, tablets, smartphones). The use ofElementor enabled extensive customization without compromising site performance. Emphasis was placed on loading speed and ease of use, contributing to a modern brand image and increased customer satisfaction from the first visit.
Thanks to the strategic collaboration with Geekworkers, Elite Insurance was able to launch its business with a solid and efficient digital platform, establishing a solid foundation for its development and customer acquisition.
This project illustrates Geekworkers' tailor-made approach, combining technical expertise and understanding of business challenges to deliver a coherent and ROI-driven digital ecosystem.
Is your business facing similar challenges with its online presence? Do you want to simplify your complex offerings and generate more leads?
Geekworkers is a web agency based in Lausanne, French-speaking Switzerland, specializing in the creation of websites, e-commerce stores, mobile applications, and digital marketing (SEO, Google Ads, and Social Media) to help you succeed online. We have helped more than 300 businesses and entrepreneurs in Switzerland achieve success with their online projects.
Our affordable pricing has been designed for entrepreneurs, start-ups and SMEs as well as large companies with high standards of service.
