Emilie Winzer, a passionate therapist and expert in naturopathy, massages, and energy treatments under the brand name "Emilie Naturo Massage," wanted a digital platform to showcase her holistic approach to well-being. The main challenge was to create a website that reflected the serenity of her treatments while clearly providing information about her various services and making it easy for people looking to improve their overall health and manage stress to get in touch.
Geekworkers was asked to create this digital ecosystem from A to Z, with an emphasis on a soothing user experience and a clear structure to showcase its recognized expertise (ASCA, RME).
Geekworkers' approach for Emilie Naturo Massage was to create a bespoke WordPress website, combining a soothing aesthetic with robust functionality to meet its visibility and customer acquisition goals.
Strategy: Design a clear content structure and a design that inspires confidence
We used WordPress as CMS, combined with Elementor for a visually appealing and personalized layout, reflecting Emilie's world of well-being. The various services (Naturopathy, Massages, Workshops, Sound Therapy) have been detailed on dedicated pages, highlighting her holistic approach and certifications. The use of Crocoblock, notably JetEngine, made it possible to dynamically structure specific content such as testimonials and FAQs, strengthening its credibility.
Strategy: Integration of strategic calls to action (CTAs) and optimized contact forms
Clear call-to-action buttons (“Book an appointment”, “Call us now”, “Book your spot”) were strategically placed throughout the site. The solution Click to Chat has been integrated to enable direct and instant communication. Contact forms are secured via WP Armour to prevent spam, ensuring a smooth and secure user experience.
Strategy: Implementing technical and content SEO optimization with Rank Math SEO
Geekworkers' expertise in digital marketing was mobilized to configure Rank Math SEOThis includes optimizing title tags, meta descriptions, internal linking, and submitting the sitemap to search engines. Particular attention was paid to local SEO to target customers in French-speaking Switzerland. The plugin Compliance has been configured for cookie consent management, ensuring GDPR compliance.
Strategy: Providing an intuitive and secure WordPress back office
Thanks to the flexibility of WordPress and Elementor, Emilie Winzer can easily update texts, images, and add news or new workshops. For security and maintenance, UpdraftPlus has been configured for regular backups of the site, ensuring the sustainability of its online presence. Training has been provided to ensure easy use of the tool.
"Thanks to the tailor-made web solution developed by Geekworkers, Emilie Naturo Massage now has a professional and engaging digital showcase, aligned with its therapeutic approach and values.
This project demonstrates Geekworkers' ability to create high-performance, personalized digital ecosystems for therapists and wellness professionals, leveraging reliable technologies like WordPress, Elementor, and Crocoblock, and targeted SEO expertise.
Are you a wellness professional looking to develop an online presence that reflects your uniqueness and attracts your ideal clients?
