Strategy and technical solutions deployed
Geekworkers designed a custom WordPress website for Emilie Naturo Massage, both soothing and efficient, optimized to increase its visibility and attract more clients.
Promoting expertise and a holistic approach
Strategy: Creating a clear structure and a reassuring design
We used WordPress as CMS, combined with Elementor for a visually appealing and personalized layout, reflecting Emilie's world of well-being. The various services (Naturopathy, Massages, Workshops, Sound Therapy) have been detailed on dedicated pages, highlighting her holistic approach and certifications. The use of Crocoblock, notably JetEngine, made it possible to dynamically structure specific content such as testimonials and FAQs, strengthening its credibility.
Facilitating contact and appointments
Strategy: Adding strategic CTAs and optimized contact forms
Clear call-to-action buttons ("Make an appointment", "Call us now", "Reserve your spot") were strategically placed throughout the site. The solution Click to Chat has been integrated to enable direct and instant communication. Contact forms are secured via WP Armour to prevent spam, ensuring a smooth and secure user experience.
Optimize online visibility
Strategy: technical and editorial SEO optimization via Rank Math.
Geekworkers' expertise in digital marketing was mobilized to configure Rank Math SEOThis includes optimizing title tags, meta descriptions, internal linking, and submitting the sitemap to search engines. Particular attention was paid to local SEO to target customers in French-speaking Switzerland. The plugin Compliance has been configured for cookie consent management, ensuring GDPR compliance.
Ensure autonomous content management
Strategy: providing an intuitive and secure WordPress back office
Thanks to the flexibility of WordPress and Elementor, Emilie Winzer can easily update texts, images, and add news or new workshops. For security and maintenance, UpdraftPlus has been configured for regular backups of the site, ensuring the sustainability of its online presence. Training has been provided to ensure easy use of the tool.
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