Event by Varsha, led by Joss Varsha, stands out for its unique expertise in organising Indian weddings, combining knowledge of traditions with a network of qualified suppliers. To better translate this specialisation online and attract a specific clientele, Event by Varsha has entrusted Geekworkers with the task of redesign your website as a WordPress Landing Page and the launch of Google Ads acquisition campaigns. The aim was twofold: to create an elegant and informative digital showcase that inspires confidence and reflects the soul of the service, and to actively generate contact requests from couples looking for tailor-made support for their Indian wedding.
Strategy: Targeted visual and narrative redesign with Elementor
Geekworkers has designed and developed a new WordPress Landing Page using Elementor. The bespoke design has been conceived to evoke the aesthetics and richness of Indian weddings, while remaining professional and modern. The content has been carefully reworked to highlight Joss Varsha's specific expertise, her understanding of traditions, and the quality of her network of suppliers, illustrated by visual realisations (integrated portfolio).
Strategy: Optimising the conversion path
The structure of the page has been optimised to guide visitors intuitively towards making contact. From clear, engaging calls to action (CTAs) ("Organise your dream", "Contact Joss Varsha") are strategically positioned. The contact form has been simplified to minimise friction and is protected against spam by WP ArmourThis ensures that we receive relevant requests.
Strategy: Google Ads Paid Acquisition and SEO Foundations
To actively capture demand, Geekworkers has put in place and optimised Google Ads campaigns specifically targeting searches for "Indian weddings" and "Indian wedding planners" in French-speaking Switzerland. Related links, Rank Math has been configured on the WordPress site to take care of the basics of on-page SEO (titles, metadata) and improve organic discoverability.
Strategy: Integration of Compliance and Security Tools
Compliance with data protection regulations has been addressed by the installation and configuration of Compliance for managing the cookies banner and consent. Site security has been enhanced by WP Armour and WordPress development best practices, guaranteeing a reliable platform for Event by Varsha and its visitors.
The combined intervention of Geekworkers in web redesign and digital marketing has enabled Event by Varsha to significantly strengthen its online presence and its ability to attract its ideal clientele:
This project highlights our expertise in providing 360° support for specialist service providers, combining bespoke web design (WordPress/Elementor) and digital acquisition strategies (Google Ads) to achieve specific business objectives.
Do you operate in a specific niche and want to optimise your digital customer acquisition?
