Strategy and technical solutions deployed
Geekworkers created a web platform for Nettoyage Express, optimized for services and conversion with WordPress, Elementor and Crocoblock.
Structure and present the cleaning offer
Strategy: use of custom content types and a clear architecture.
Thanks to JetEngine (Crocoblock), we have created custom content types for each cleaning service (End of Lease, Terraces, Solar Panels, etc.). This allows for a detailed and structured presentation of each service on dedicated pages, designed with Elementor for an attractive and informative layout.
Generate qualified quote requests
Strategy: integration of advanced forms and visible calls to action.
The tool JetFormBuilder (Crocoblock) was used to create personalized and potentially conditional quote request forms, allowing for the efficient collection of necessary information. Clear calls to action are strategically placed throughout the site to encourage contact.
Affirming the brand's identity and values
Strategy: creation of dedicated 'About' pages and highlighting of commitments.
A detailed 'About' section traces the company's history (link to Recyclage Express), introduces the team and highlights the core values: Ecology, Accessibility, Quality. The overall design, created with Elementor, reinforces the professional and reliable image of Nettoyage Express.
Optimize local visibility
Strategy: basic SEO setup and performance tracking.
Rank Math SEO has been configured to optimize the site for search engines on relevant local queries. Site Kit and PixelYourSite are integrated to analyze traffic and conversions, enabling a data-driven marketing approach. WP Armour helps with security by filtering spam from forms.
