Guillaume Krief, a renowned osteopath and manual therapist in Lausanne, needed a web platform to showcase his expertise and services, and make it easier for his patients to book appointments. The goal was to create a site that was both professional and reassuring, highlighting his rich background and various specializations, including aquatic osteopathy and dry needling.
Geekworkers was commissioned to design a custom digital showcase that would enhance the practitioner's credibility and simplify patients' lives.
Strategy: Content architecture dedicated to expertise
We used WordPress and Elementor to create a site structure that highlights Guillaume Krief's rich background. The site is divided into clear sections: services, career path, blog, FAQ. Each page is designed to present the different facets of his expertise in a detailed and professional manner, thus reassuring potential patients about his skills and credibility.
Strategy: Seamless integration of the OneDoc solution
To simplify patients' lives, an integration of the online booking platform OneDoc has been implemented. “Book your session” call-to-action buttons are strategically placed on all important pages of the site, allowing patients to book an appointment in just a few clicks. This approach, in addition to improving the user experience, automates a key process and frees up time for the practitioner.
Strategy: Social Proof and Valuable Content
To inspire trust, we've highlighted Guillaume Krief's professional affiliations (FSO, CDS, RME) as well as the qualifications he holds throughout his extensive career. The FAQ section answers patients' most frequently asked questions, demonstrating a transparent and caring approach. All content is written in a clear and professional manner, establishing a relationship of trust from the very first visit.
Strategy: Creation of a blog and a video section
To provide support beyond consultations, a "Blog" and "Videos" section has been integrated. These spaces allow users to share practical advice on stretching, core strengthening exercises, and breathing, positioning Guillaume Krief as a leader in his field. This content approach strengthens visitor engagement and builds customer loyalty.
Guillaume Krief's new website is a success that combines design, functionality and professionalism, creating a digital showcase that strengthens his reputation and simplifies his daily life.
This project demonstrates Geekworkers' ability to create tailor-made digital platforms that support the activity of independent professionals, by promoting their expertise and optimizing their operational efficiency.
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