L2d Learn To Drive, a renowned bilingual (French/English) driving school based in Geneva, wanted a digital platform that embodied its unique positioning: a modern, flexible driving school focused on student success. The challenge was to create a website that would make it easy to discover courses, reassure prospects about the quality of the teaching, and simplify contacting for driving lessons.
Geekworkers was commissioned to design a custom website that reflected the school's professionalism, personalized approach, and high success rate.
Strategy: Setting up a multilingual site
One of the major challenges was serving a diverse clientele. We used WordPress and Elementor to create a bilingual website (French and English), which enabled L2d Learn To Drive to attract and serve its expat clientele in Geneva. The content was written to specifically address each audience, thus reinforcing the relevance of the message.
Strategy: Clear and structured content architecture
The website was designed to seamlessly and transparently present the driving school's various services, from practical lessons to awareness courses. A dedicated section explains the 6-step process for obtaining a license, making the learning path clear and accessible. The site also features an FAQ section to answer frequently asked questions, reinforcing the brand's professionalism.
Strategy: Content oriented towards social proof and key figures
To reassure prospective students, we highlighted the 94% success rate, a powerful selling point. The instructors' backgrounds and qualifications are detailed on the "About" page, reinforcing their legitimacy and expertise. The site also features numerous client testimonials, adding a layer of social proof that inspires trust.
Strategy: Clearly visible contact forms and CTAs
The website's primary goal is to generate contact requests. Forms and "Get in touch" calls to action are strategically placed throughout the website, making it easier for prospects to get in touch. The website is also optimized for mobile devices, allowing users to easily view and contact us on the go.
L2d Learn To Drive's new website is a perfect example of how an online presence can become a real asset for a service business. By combining sleek design, intuitive navigation, and a user-centric approach, we've created a platform that propels the brand to new successes.
This project demonstrates Geekworkers' ability to design tailor-made digital solutions that align perfectly with our clients' business objectives, creating platforms that are real levers for growth.
Do you want to digitalize your business to attract new customers?
