Labhnn is a platform dedicated to organizing workshops and seminars in the scientific field, particularly for the pharmaceutical and cosmetics industries. The client wanted a clear and effective online presence to promote these events, attract partners, and disseminate information via a blog. The challenge was to create a showcase website and blog that was informative, professional, and easy to manage.
Geekworkers was asked to develop an optimized WordPress site, allowing Labhnn to communicate about its workshops, highlight its speakers and maintain scientific monitoring via blog articles.
Strategy: Dedicated sections for events and calendar management
Geekworkers has developed a showcase site and blog on WordPress, with specific sections for “Workshops.” Each event is presented with an eye-catching title, a detailed description, the date, time, and a “Register” button. Integrating a dynamic countdown timer for workshops creates a sense of urgency and anticipation, encouraging potential participants to register quickly.
Strategy: Pages dedicated to speakers and call to action “Become a Partner”
The site includes detailed profiles of "SPEAKERs" like Philippe Pecile, a chromotherapist, and highlights their expertise. A "Partners" section explicitly invites pharmaceutical and cosmetic companies to join Labhnn, highlighting benefits such as visibility and access to decision-makers. This highlighting of key players reinforces Labhnn's positioning as a leading hub.
Strategy: Creation of a structured and categorized blog
A blog has been integrated into the site to allow Labhnn to publish relevant articles on scientific and industry topics. Excerpts from articles such as "Include early clinical results in the development of your topical dermal product" are highlighted on the homepage. This blog serves as a valuable resource for the community and positions Labhnn as a source of ongoing information and expertise.
Strategy: Clear registration forms and contact information
“Register” buttons are featured on workshop pages to facilitate registration. Contact information (address, email, phone) is clearly displayed to encourage inquiries and partnership opportunities. The site structure has been optimized for intuitive navigation, allowing users to quickly find essential information and interaction points.
The collaboration with Geekworkers has enabled Labhnn to equip itself with a solid and professional digital platform, essential for promoting its scientific workshops and strengthening its network of experts and partners.
This project illustrates Geekworkers' expertise in creating tailor-made professional websites for demanding players in the scientific and events sectors.
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