Strategy and technical solutions deployed
Promote workshops and seminars
Strategy: creating dedicated sections for events and managing the calendar
Geekworkers has developed a showcase site and blog on WordPress, with specific sections for “Workshops.” Each event is presented with an eye-catching title, a detailed description, the date, time, and a “Register” button. Integrating a dynamic countdown timer for workshops creates a sense of urgency and anticipation, encouraging potential participants to register quickly.
Highlighting the stakeholders and partners
Strategy: Integration of dedicated pages for speakers and a "Become a Partner" call to action«
The site includes detailed profiles of "SPEAKERs" like Philippe Pecile, a chromotherapist, and highlights their expertise. A "Partners" section explicitly invites pharmaceutical and cosmetic companies to join Labhnn, highlighting benefits such as visibility and access to decision-makers. This highlighting of key players reinforces Labhnn's positioning as a leading hub.
Disseminating scientific content via a blog
Strategy: setting up a structured and categorized blog
A blog has been integrated into the site to allow Labhnn to publish relevant articles on scientific and industry topics. Excerpts from articles such as "Include early clinical results in the development of your topical dermal product" are highlighted on the homepage. This blog serves as a valuable resource for the community and positions Labhnn as a source of ongoing information and expertise.
Facilitating registration and contact
Strategy: Clear registration forms and contact information
“Register” buttons are featured on workshop pages to facilitate registration. Contact information (address, email, phone) is clearly displayed to encourage inquiries and partnership opportunities. The site structure has been optimized for intuitive navigation, allowing users to quickly find essential information and interaction points.
