The LAFF (Lausanne Afro Fusions Festival) has been a major cultural event celebrating the diversity and richness of Afro culture in Lausanne for over 9 years, attracting between 10,000 and 20,000 festival-goers. The festival needed a engaging and comprehensive digital platform to communicate the detailed program (artists, times by stage), practical information (access, transport, stands), present the markets (crafts, culinary), the organizing committee, and attract festival-goers, volunteers, sponsors and exhibitors. Geekworkers developed this WordPress site voluntarily, putting its expertise at the service of this major cultural event in French-speaking Switzerland.
Geekworkers volunteered to build a live, functional WordPress platform for the LAFF Festival, using Elementor and the Crocoblock ecosystem for dynamic content management and an optimal user experience.
Strategy: Using custom content types and smart filters.
With JetEngine (Crocoblock), we structured the program elements (artists, events, schedules, locations) as custom content types. This allows for a clear and dynamic presentation of the program. Smart Filters is used to allow festival-goers to filter the program by day, event type or location, greatly improving navigation. JetPopup can be used for important announcements or specific highlights.
Strategy: Dedicated sections and clear content.
Specific pages, built with Elementor, are dedicated to practical information: access and transport (with a potential map), detailed timetables, presentation of craft and culinary markets. The objective is to answer all festival-goers' questions in advance.
Strategy: Dedicated contact forms and clear information.
Specific forms (probably via JetFormBuilder, implicit with Crocoblock, or Elementor Pro forms secured by WP Armour) are set up for volunteer applications, sponsorship requests and booth reservations. Booth rental rates are clearly displayed, making the process easier for exhibitors.
Strategy: Media galleries, press section and highlighting supporters.
An image gallery allows visitors to relive highlights from previous editions. A "Press Reviews" section enhances credibility. Partner and sponsor logos are prominently featured. Rank Math SEO optimizes the visibility of the festival, and PixelYourSite allows you to track visitor engagement. Compliance manages cookie compliance.
The website, developed voluntarily by Geekworkers, provides the LAFF Festival with an essential, modern, and comprehensive communications tool to promote the event, inform festival-goers, and engage its community.
This volunteer project highlights Geekworkers' commitment to local culture and its ability to deploy high-performance, tailor-made web solutions, even for large-scale events with complex content management needs.
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