Strategy and technical solutions deployed
Geekworkers voluntarily created a dynamic WordPress platform for the LAFF Festival, optimized with Elementor and Crocoblock.
Promote the festival and its detailed program
Strategy: use of personalized content types and smart filters.
With JetEngine (Crocoblock), we structured the program elements (artists, events, schedules, locations) as custom content types. This allows for a clear and dynamic presentation of the program. Smart Filters is used to allow festival-goers to filter the program by day, event type or location, greatly improving navigation. JetPopup can be used for important announcements or specific highlights.
Providing all practical information to festival-goers
Strategy: dedicated sections and clear content.
Specific pages, built with Elementor, are dedicated to practical information: access and transport (with a potential map), detailed timetables, presentation of craft and culinary markets. The objective is to answer all festival-goers' questions in advance.
Facilitating community engagement (volunteers, sponsors, exhibitors)
Strategy: dedicated contact forms and clear information.
Specific forms (probably via JetFormBuilder, implicit with Crocoblock, or Elementor Pro forms secured by WP Armour) are set up for volunteer applications, sponsorship requests and booth reservations. Booth rental rates are clearly displayed, making the process easier for exhibitors.
Highlighting the atmosphere, history and partners of the festival
Strategy: media galleries, press section and highlighting of supporters.
An image gallery allows visitors to relive highlights from previous editions. A "Press Reviews" section enhances credibility. Partner and sponsor logos are prominently featured. Rank Math SEO optimizes the visibility of the festival, and PixelYourSite allows you to track visitor engagement. Compliance manages cookie compliance.