Parental Recess

Complete Digital Strategy to Amplify an Association's Impact on Parenting

Phase 1: SEO audit and strategic foundations

Strategy: Building sustainable organic visibility

• Creation of a in-depth SEO audit using professional tools such as Semrush to identify strategic keywords related to parenting, TV programmes on the subject and services offered in French-speaking Switzerland.
• Plugin configuration and optimisation Rank Math SEO on WordPress for fine-tuned management of on-page (titles, metas, sitemap, etc.) and technical aspects.
• Supply of clear, actionable recommendations on current SEO best practice to ensure rapid indexing by Google and maximise natural visibility in the long term.

Phase 2: Web Design and Technical Development

Strategy: Create an Engaging, Informative and High-Performance Central Platform

• Collaborative Design and Prototyping : The use of figma to design precise, user-centred mock-ups that reflected the identity of La Récré Parentale. The interactive prototypes were presented via Loom to facilitate exchanges and approvals with the association's team.
• Robust WordPress development : Building the site on WordPressoffering flexibility, scalability and autonomy for content management.
• Intuitive Visual Construction : Use ofElementor Pro to assemble pages visually, guaranteeing graphic consistency and a pleasant user experience on all devices.
• Advanced Event Management : Integration and configuration of the premium plugin Modern Event Calendar Pro to efficiently manage the calendar of workshops, conferences and TV shows, including a detailed registration system and the ability to view participants by event via personalised forms.
• Web Performance Optimisation : Implementation of WP-Rocket for advanced caching and load optimisation. Use ofImagine to automatically compress images without any visible loss of quality, contributing to a fast, responsive site.
• Enhanced security : Installation and configuration of Wordfence Security for proactive protection against threats and WP Armor to effectively block form spam.

Phase 3: Social Media Acquisition and Engagement Strategy

Strategy: Develop brand awareness and build an active community

• Development of a comprehensive content strategy for Meta (Facebook and Instagram)The aim is to promote the association's TV programme and events.
• Creation and planning of visual content (images, short videos) and interactive content (surveys, questions) designed to inspire commitment, share information and unite the parenting community in French-speaking Switzerland.

Phase 4: Analytical monitoring, training and ongoing maintenance

Strategy: Measuring Impact, Ensuring Autonomy and Sustainability

• Precise tracking via Google Tag Manager and configuration of Google Analytics 4 to track key site performance (traffic, conversions, engagement) and the effectiveness of social media campaigns.
• Creation of made-to-measure video tutorials and organisation of training sessions to make the Récré Parentale team autonomous in the day-to-day management of the WordPress website and basic social networking.
• Subscription of a proactive maintenance contract (until August 2024) including regular updates (core, themes, plugins), backups, security monitoring and technical support, guaranteeing the site's longevity and optimum performance.