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lesjardinsdgilles.ch

lesjardinsdgilles.ch

Ecological funeral alternatives: visual identity, innovative presentation and targeted visibility (WordPress & Google Ads)

The brainchild of Melinda Wenger-Milliquet, Les Jardins d'Gilles in Aire-la-Ville (Geneva) offers a poetic and ecological alternative to traditional places of worship. To launch this unique concept, Geekworkers had the privilege of supporting the project from the outset with the creation of its visual identity (logo) and the development of a complete WordPress web platform. The major challenge was to accurately and sensitively convey the soul of the project online, to clearly present the various commemorative offers ("My Tree", "My Space", etc.) and to attract the first requests via Google Adsall on a modern and flexible WordPress technical base (Elementor, Crocoblocks, ElementsKit).

https://www.lesjardinsdgilles.ch/🔗
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Goals
Creating an Empathetic and Respectful Visual and Digital Identity
To develop a logo and web design that embody the serenity, connection to nature, respect and non-confessional nature of Les Jardins d'Gilles.
Clearly present the innovative concept and offers
Clearly structure and explain how the gardens work and the different commemoration options available to families and individuals.
Generate targeted visibility and facilitate requests for information
Use Google Ads to reach people looking for memory alternatives and simplify contact via forms (WPForms) integrated into the site.
Building a Technically Advanced and Reliable WordPress Platform
Implementing a robust WordPress technical stack (Elementor, Crocoblocks, ElementsKit) for optimum presentation, while guaranteeing compliance (Complianz) and security (WP Armour).
Solutions

1. Creating an Empathetic and Respectful Visual and Digital Identity

Strategy: Tailor-made logo and web design The Geekworkers presentation began with the logo creation symbolising growth, memory and nature. The web design of the WordPress landing page, made with Elementorhas been designed with particular attention to aesthetics: soft colours, elegant typography, discreet iconography and the use of images evoking peace and nature, to create a serene and respectful atmosphere of contemplation.

2. Clearly present the innovative concept and offers

Strategy: Advanced content structuring using Elementor, Crocoblocks & ElementsKit To detail the unique concept and the various offers ("My Tree", "My Space", "Our Companions", "Little Being"), we have exploited the synergy between Elementor, Crocoblocks and ElementsKit. These tools have made it possible to create personalised, dynamic layouts, presenting each option in a distinct and understandable way, with clear descriptions and appropriate visuals, making it easier for visitors to choose at what is often a delicate time.

3. Generating Targeted Visibility and Facilitating Information Requests

Strategy: Google Ads campaigns and WPForms integration To raise awareness of Les Jardins d'Gilles, some Google Ads campaigns have been configured to target local searches related to ecological funeral alternatives and gardens of remembrance. On the site, contact and information request forms, created via WPFormsare integrated in an intuitive way. They are protected against spam by WP Armour to ensure smooth communication.

4. Building a Technically Advanced and Reliable WordPress Platform

Strategy: WordPress development with Modern Technical Stack The site is built on WordPress, using Elementor for visual construction, enhanced by Crocoblocks and ElementsKit for advanced features and layouts. Legal compliance (RGPD/LPD) is managed by Compliance. Basic SEO optimisation is provided by Rank Mathand security is enhanced by WP Armour and Geekworkers development standards.
Results
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Les Jardins d'Gilles: A Serene Digital Presence for a Living Memory

Thanks to close collaboration and a sensitive and comprehensive digital approach by Geekworkers, Les Jardins d'Gilles were able to successfully launch their unique offering:

  • Significant Visual Identity : A logo and website that perfectly communicate the project's values of respect, nature and serenity.
  • Clarified Innovative Concept : A clear, structured online presentation of unique ecological commemoration services.
  • Targeted visibility Reached : Google Ads campaigns enabled us to reach a relevant audience right from the start.
  • Facilitated Interaction : Simplified contact thanks to well-integrated, secure WPForms forms.
  • Advanced Technology for Meaning : A modern WordPress platform (Elementor, Crocoblocks, ElementsKit) that is flexible, compliant and secure.

This project highlights Geekworkers' ability to mobilise its expertise in branding, advanced WordPress development and digital marketing to support unique and meaningful initiatives, creating bespoke digital solutions that respect the very nature of the client's project.

Your project has soul and you're looking for a digital partner capable of translating it online?

Contact Geekworkers to discuss your vision and its digital realisation

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