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Les Jardins d'Gilles

Les Jardins d'Gilles

Association, Design & Art
Ecological funeral alternatives: visual identity, innovative presentation and targeted visibility (WordPress & Google Ads)

Born from a personal and meaningful approach by Melinda Wenger-Milliquet, Gilles' Gardens offer in Aire-la-Ville (Geneva) a poetic and ecological alternative to traditional places of worship.

Geekworkers accompanied the launch of the project by creating its visual identity and a complete WordPress platform, clearly presenting the commemorative offers and optimized to generate the first requests.

https://www.lesjardinsdgilles.ch/🔗
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Goals
Create an empathetic and respectful visual and digital identity
Create a logo and web design reflecting serenity, nature and the values of Jardins d'Gilles.
Clearly present the innovative concept and the offers
Clearly explain how the gardens work and the commemoration options.
Generate targeted visibility and facilitate information requests
Use Google Ads to reach interested parties and facilitate contact via integrated forms.
Build a technically advanced and reliable WordPress platform
Deploy a robust WordPress stack for a secure, compliant, and optimized website.
Solutions
Google Ads campaign
Creation of Showcase Website
Web design (Figma)

Identity creation and digital presence strategy

Create an empathetic and respectful visual and digital identity

Strategy: Custom logo and web design

The Geekworkers presentation began with the logo creation symbolising growth, memory and nature. The web design of the WordPress landing page, made with Elementorhas been designed with particular attention to aesthetics: soft colours, elegant typography, discreet iconography and the use of images evoking peace and nature, to create a serene and respectful atmosphere of contemplation.

Clearly present the innovative concept and the offers

Strategy: Advanced content structuring using Elementor, Crocoblocks & ElementsKit

To detail the unique concept and the various offers ("My Tree", "My Space", "Our Companions", "Little Being"), we have exploited the synergy between Elementor, Crocoblocks and ElementsKit. These tools have made it possible to create personalised, dynamic layouts, presenting each option in a distinct and understandable way, with clear descriptions and appropriate visuals, making it easier for visitors to choose at what is often a delicate time.

Generate targeted visibility and facilitate information requests

Strategy: Google Ads campaigns and WPForms integration

To raise awareness of Les Jardins d'Gilles, some Google Ads campaigns have been configured to target local searches related to ecological funeral alternatives and gardens of remembrance. On the site, contact and information request forms, created via WPFormsare integrated in an intuitive way. They are protected against spam by WP Armour to ensure smooth communication.

Build a technically advanced and reliable WordPress platform

Strategy: WordPress development with a modern tech stack

The site is built on WordPress, using Elementor for visual construction, enhanced by Crocoblocks and ElementsKit for advanced features and layouts. Legal compliance (RGPD/LPD) is managed by Compliance. Basic SEO optimisation is provided by Rank Mathand security is enhanced by WP Armour and Geekworkers development standards.

Results
I have a similar project

Gilles' Gardens: a serene digital presence for a living memory

Thanks to Geekworkers, Les Jardins d'Gilles successfully launched their unique offer:

  • Meaningful visual identity: a logo and a website that perfectly communicate the project's values of respect, nature and serenity.
  • Innovative concept clarified: a clear and structured online presentation of unique ecological commemoration services.
  • Targeted visibility achieved: Google Ads campaigns made it possible to reach a relevant audience from the launch.
  • Facilitated interaction: Simplified contact thanks to well-integrated and secure WPForms.
  • Advanced technology serving meaning: a modern WordPress platform (Elementor, Crocoblocks, ElementsKit), flexible, compliant and secure.

This project highlights Geekworkers' ability to leverage its expertise in branding, advanced WordPress development, and digital marketing.

Your project has soul and you're looking for a digital partner capable of translating it online?

Contact us

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