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mix-image.ch

mix-image.ch

E-commerce +10,000 pop-culture products launched in less than 2 months (Covid period). WooCommerce & WordPress

Faced with the Covid crisis, Mix-Image, Lausanne's pop-culture institution, had to make an urgent switch to e-commerce. Geekworkers orchestrated a veritable race against time to develop a complete online shop (WordPress/WooCommerce) in less than two months, capable of integrating more than 10,000 items from multiple suppliers and offering fans an immersive experience.

Goals
Launch a complete e-commerce shop in a hurry (< 2 months)
Develop and bring online a functional sales platform in an extremely short timeframe to ensure business continuity during the pandemic.
Integrate a complex catalogue of over 10,000 multi-supplier products
Automate the import, standardisation (Python/Scrapy, Google Sheets) and management of a vast, heterogeneous catalogue for consistent online presentation.
Creating an Immersive and Powerful Shopping Experience for Fans
To design (Figma) and develop (Elementor/Crocoblock) an attractive, fast (WP Rocket) and easy-to-navigate interface reflecting the Mix-Image universe.
Expanding the customer base and ensuring sustainability in times of crisis
Attract new customers via the digital channel and provide a robust sales solution (WooCommerce, various payments, SEO) to support the business.
Solutions

Agile Development and Custom Integration in Record Time

To meet this exceptional challenge, Geekworkers has mobilised its expertise in agile project management, advanced e-commerce development and complex data integration:

1. Launch a complete e-commerce shop in a hurry (< 2 months)

Strategy: Rapid Prototyping and Accelerated WordPress/WooCommerce Development

Precise planning via figma and Loom allowed us to quickly validate the architecture and design. The choice of WordPress and WooCommerce provided a solid, scalable foundation, accelerating the development of essential e-commerce functions (catalogue, shopping basket, checkout, customer accounts).

2. Integrate a Complex Catalogue of +10,000 Multi-Supplier Products

Strategy: Import automation via Python scripts (Scrapy) and Google Sheets standardisation

The major challenge of integrating the catalogue was solved by developing scripts Python using the Scrapy to extract data from various supplier sources. This data was then aggregated and standardised in Google Sheets before being massively and regularly imported into WooCommerce.

3. Creating an Immersive and Powerful Shopping Experience for Fans

Strategy: Customised design (Elementor/Crocoblock) and rigorous performance optimisation

The user interface has been built with Elementor Pro for a bespoke, responsive design. Read more Crocoblock has been used to add advanced functionality (filters, etc.). Performance has been optimised by WP-Rocket (caching) and Imagine (image compression), ensuring smooth browsing despite the large catalogue.

4. Expanding the customer base and ensuring sustainability in times of crisis

Strategy: Robust e-commerce foundation and essential marketing/logistics tools

The platform integrates various payment systems (Twint, Visa, Master Card). Key tools such as WooCommerce PDF Invoice, Woo Discount Rules, And Flexible Shipping have been configured for operational management. The foundations of SEO have been laid with Rank Math and analysis via Semrush. Tracking (GTM, GA, Search Console) has been implemented via Site Kit by Google.

Successful Digital Transformation of a Lausanne Icon in the Midst of a Pandemic

The record launch of Mix-Image.ch by Geekworkers was a major success, enabling the company not only to survive the crisis, but also to considerably extend its reach:

  • E-commerce launch in record time : Putting a complex boutique online (+10k products) in less than two months, responding to the urgency of the situation.
  • Catalogue Management : Tailor-made data integration solution (Python/Scrapy/Google Sheets) to manage a vast and heterogeneous inventory.
  • New Customers Reached : Opening up a major new digital sales channel, reaching customers beyond the physical shop.
  • High-performance, scalable platform: A robust, fast WooCommerce site with all the essential features for online sales and management.
  • Demonstrating Agility and Expertise : Proof of Geekworkers' ability to manage complex e-commerce projects under high pressure, with cutting-edge technical integration.

This emblematic project illustrates our expertise in rapid, bespoke e-commerce development, our mastery of data integration technologies (Python, APIs) and our commitment to delivering high-performance digital solutions, even in the most demanding contexts. We are proud to have supported Mix-Image at this crucial turning point.

Need to launch or overhaul your e-commerce with complex integration challenges?

Contact Geekworkers for a customised, high-performance solution

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Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
Senghane Lmighty
whodaboss.app
Thank you to Geekworkers for their exceptional work! They understood my vision perfectly and created a landing page exactly as I wanted it. They were professional, creative and responsive throughout the project. I'm delighted with the result, which perfectly reflects the image of my application. I'd highly recommend their services to anyone looking for a quality digital agency!"
Michel Rey
zenityacademy.ch
A big thank you to Geekworkers for creating my website. Their professionalism, attentiveness and expertise made all the difference. A top team that I highly recommend! Their responsiveness and help in creating my content were a real advantage. An in-depth analysis of my needs was carried out from the outset and I was given permanent access to the progress of the project. Don't hesitate to work with them.
Ernesto Carreรฑo
ernestdetailing.ch
GeekWorkers created an effective, modern landing page that was perfectly suited to our objectives. Their team showed great professionalism, and the work was carried out quickly and meticulously. We're delighted with the end result and would highly recommend their services for any web project.
Newash SA
newash.ch
I would like to express my deep appreciation for Geekworkers. Their outstanding customer service, professionalism and commitment to customer satisfaction is truly impressive. My experience has been exceptional and I highly recommend this company. Thank you for your service.