With over 10 years' experience in finance, accounting and HR, MSFid Conseils wanted to revitalise its online presence to better reflect its expertise and unique local service approach. Geekworkers was chosen to manage the redesign of their WordPress landing page. The main objective was to create a modern, professional digital showcase, capable of clearly communicating the added value of MSFid's services, in particular the tailor-made support provided directly on the customer's premises, and effectively encouraging requests for quotes.
Strategy: Complete UX/UI overhaul using WordPress and Elementor
Geekworkers has produced a graphic and ergonomic redesign Landing Page. Drawing on WordPress and the Elementor page builderTo achieve this, we implemented a bespoke design that was modern, uncluttered and in line with the standards of the fiduciary sector. The emphasis was on an intuitive and professional user experience to reinforce the credibility of MSFid Conseils from the very first contact.
Strategy: Prioritising content and promoting proximity
The structure of the page has been redesigned to make it more user-friendly. optimal service clarity (finance, accounting, human resources). Particular care has been taken to showcase themajor differentiating factor: experts working directly on the customer's premises. The textual content has been optimised to be clear, concise and focused on the benefits for SMEs (simplification, tax optimisation, compliance).
Strategy: Integration of Clear Calls to Action and Optimised Forms
To turn visitors into leads, the calls to action (CTA) inviting users to request a quote have been strategically placed on the page. The contact form has been simplified to reduce friction and maximise the chances of completion. All the design and content are geared towards this conversion objective.
Strategy: Implementation of recognised SEO and security tools
To ensure the longevity and performance of the new Landing Page, Geekworkers has integrated and configured Rank Math to lay the foundations for good search engine optimisation (on-page SEO). The security of the contact form has been enhanced by WP ArmourThis prevents spam and guarantees the quality of incoming leads.
The redesign carried out by Geekworkers has given MSFid Conseils a modern, professional and effective Landing Page, perfectly aligned with their positioning as local experts:
This project demonstrates our ability to transform an existing digital presence into an effective marketing tool, combining bespoke web design, optimisation of the user experience and integration of relevant technical tools, specifically for the consultancy and services sector in French-speaking Switzerland.
Is your current website struggling to convince visitors or generate qualified contacts?
Contact Geekworkers for a strategic overhaul of your digital presence
