Strategy and techniques deployed
Modernizing the digital brand image
Strategy: Complete UX/UI redesign via WordPress and Elementor
Geekworkers has produced a graphic and ergonomic redesign Landing Page. Drawing on WordPress and the Elementor page builderTo achieve this, we implemented a bespoke design that was modern, uncluttered and in line with the standards of the fiduciary sector. The emphasis was on an intuitive and professional user experience to reinforce the credibility of MSFid Conseils from the very first contact.
Clarify the service offering and the USP
Strategy: Prioritizing content and emphasizing proximity
The structure of the page has been redesigned to make it more user-friendly. optimal service clarity (finance, accounting, human resources). Particular care has been taken to showcase themajor differentiating factor: experts working directly on the customer's premises. The textual content has been optimised to be clear, concise and focused on the benefits for SMEs (simplification, tax optimisation, compliance).
Optimize conversion (quote requests)
Strategy: Integration of clear calls to action and an optimized form
To turn visitors into leads, the calls to action (CTA) inviting users to request a quote have been strategically placed on the page. The contact form has been simplified to reduce friction and maximise the chances of completion. All the design and content are geared towards this conversion objective.
Ensuring a sound and secure technical foundation
Strategy: Implementation of Recognized SEO and Security Tools
To ensure the longevity and performance of the new Landing Page, Geekworkers has integrated and configured Rank Math to lay the foundations for good search engine optimisation (on-page SEO). The security of the contact form has been enhanced by WP ArmourThis prevents spam and guarantees the quality of incoming leads.