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Newash

Newash

Ecological car wash: from idea to 1st page on Google in 1 week. Google Ads ROI of 300% in 1 month.

Geekworkers provided 360° support to Newash, a Geneva-based start-up offering an ecological home car wash. From the design of the business model to the deployment of a WordPress/WooCommerce/JetEngine platform with booking system and customer dashboard, right through to the acquisition campaigns (local SEO, Google/Meta Ads) generating a ROI of 300% from the first month.

https://newash.ch/🔗
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Goals
Validating and Structuring the Ecological Business Model
Define a clear service offering, competitive pricing and a solid business plan to launch the ecological car wash business.
Developing a Complete Web Platform with Reservations and Customer Management
To create a functional and attractive WordPress/WooCommerce site (Elementor/JetEngine) incorporating a booking system and customer dashboard.
Achieve Immediate Visibility via Local SEO and Targeted Advertising
Position Newash quickly on the 1st page of Google (local SEO) and generate qualified leads via Google Ads and Meta Ads right from the launch.
Generate a rapid return on investment and ensure profitability
Achieve a positive advertising ROI (target 300% reached) and generate sales in the first few months after launch.
Solutions

Full support: from idea to operational launch

Geekworkers has structured the deployment of Newash in distinct phases, ensuring complete coverage of business and technical needs:

1. Strategic Design and Planning

Strategy: Building solid commercial foundations

  • In-depth analysis of customer needs and expectations.
  • Drawing up a complete business model and detailed business plan (including market analysis and financial projections).
  • Modelling of a competitive pricing system and exhaustive definition of ecological home cleaning services (private individuals/companies).

2. Web development and UX/UI design

Strategy: Create a functional and attractive digital platform

  • Modelling the site architecture for intuitive navigation.
  • Design of mock-ups for each page via figmacentred on the user experience.
  • Iterative validation of mock-ups with the customer.
  • Development of the site on WordPress with the theme Hellousing Elementor Pro for customisation and JetEngine (Crocoblock) for custom data structures (e.g. wash types, options).
  • Integration of WooCommerce for managing orders and payments (including Twint).
  • Extensive functional and compatibility testing before launch.

3. Technical optimisation and key features

Strategy: Ensuring Performance, Monitoring and Efficient Management

  • Initial technical SEO optimisation (structure, tagging).
  • Implementation of Google Analytics and Google Tag Manager for tracking performance and conversions.
  • Optimisation of images (compression, modern formats) to reduce loading times.
  • Development of a customised customer dashboard (via WordPress/JetEngine) enabling users to manage their washes, view their history and access their diary.
  • Improvements to WooCommerce order forms to maximise conversion.

4. Customer Acquisition Strategy (Digital Marketing)

Strategy: Generate Immediate Visibility and a Flow of Qualified Customers

  • Creation of content optimised for the Local SEO (Geneva targeting), aiming for the top positions on relevant queries.
  • Deployment and management of targeted advertising campaigns on Google Ads (Search, Local) and Meta Ads (Facebook, Instagram).
  • Precise monitoring of the ROI of advertising campaigns.

5. Post-launch monitoring and ongoing optimisation

Strategy: Maintain Performance and Adapt the Solution

  • Ongoing adjustments to administrative functions based on actual usage.
  • Improved logic and interface for managing the cleaning schedule for operators.
  • Additional integrations and optimisations (e.g. payment flows) to improve operational efficiency and customer experience.
Results
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Rapid Success: From Idea to Profitability in a Few Months

Geekworkers' comprehensive support enabled Newash to transform an idea into an operational and profitable business very quickly:

  • Efficient launch: Successful transition from design to production of a complete platform.
  • Immediate visibility: Positioning on the first page of Google for local keywords just one week after launch.
  • Rapid profitability : Revenue generation from the third month and a return on advertising investment of 300% from the first month.
  • Functional Platform : A website with online reservations and an operational customer dashboard, meeting the initial requirements.
  • Concept validation : Initial success demonstrating the viability of the business model and the effectiveness of the digital strategy implemented.

This project illustrates our ability to support start-ups from A to Z, combining business strategy, bespoke web development (WordPress, Crocoblock) and high-performance digital marketing (SEO, SEA, SMA) to deliver concrete, rapid results.

Do you have a business idea and need a digital partner to turn it into reality quickly?

Contact Geekworkers for full support

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