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Nova Pictura

Nova Pictura

Painting company: optimized WordPress site (strategy & SEO) for increased visibility & qualified customers

Nova Pictura, a painting company in Romanel-sur-Lausanne renowned for its professionalism and the quality of its work, wanted to use digital leverage to increase your visibility and reach a wider audience, particularly in the Lake Geneva area. The project began with a key strategic phase: value proposition research, go-to-market analysis and in-depth SEO study. On the basis of these analyses, Geekworkers has designed and developed a bespoke showcase site using WordPress and Elementoroptimised for SEO and conversion.

https://novapictura.ch/🔗
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Goals
Defining a clear Value Proposition and Digital Strategy
Identify Nova Pictura's differentiating assets and define a digital strategy to achieve visibility and acquisition objectives.
Optimising Organic Visibility (SEO)
Use the results of the SEO study to structure the site and optimise the content in order to attract qualified traffic via search engines.
Create a Professional and Credible Website
To develop a modern, attractive website that reflects the reliability, versatility and top quality of Nova Pictura's services.
Generate Qualified Quotation Requests
Include effective calls to action and a clear contact form to make it easier for prospective customers (individuals, advertising agencies, architects, etc.) to request a quote.
Solutions

Complete Digital Strategy: From Analysis to Implementation

Geekworkers' approach to Nova Pictura was structured around two key phases: strategic analysis and website design and development.

1. Define a clear Value Proposition and Digital Strategy

Strategy: Strategic analysis and in-depth SEO study

We conducted workshops to define the unique value proposition of Nova Pictura (quality, versatility, meeting deadlines, apprentice training). A SEO study identified relevant keywords and content opportunities to effectively target the desired customer base (private individuals, agencies, architects in the Lake Geneva region).

2. Optimising Organic Visibility (SEO)

Strategy: SEO-Friendly Site Architecture and On-Page Optimisation

The site has been structured according to the results of the SEO study. The tool Rank Math SEO has been configured in an advanced way to optimise each page (titles, meta-descriptions, content). Particular attention has been paid to the presentation of services (painting, plastering, insulation) and projects.

3. Creating a Professional and Credible Website

Strategy : Custom WordPress development with Elementor

A professional, modern design has been created with Elementor ProNova Pictura's website, showcasing the work of Nova Pictura (portfolio) and its partners/clients. The WordPress structure ensures flexibility and ease of updating content.

4. Generate Qualified Quotation Requests

Strategy: Clear Calls to Action and Management Tools

Request a quote" buttons and contact forms are strategically placed. The site includes Compliance for RGPD compliance, WP Armour for safety, and Site Kit by Google for performance monitoring, providing a reliable platform for lead acquisition.

Results
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A Strategic Digital Presence Optimised for Nova Pictura's Growth

Thanks to Geekworkers' strategic approach and technical implementation, Nova Pictura now has a high-performance digital platform to support its development:

  • Refined strategy : A clear value proposition and a targeted digital strategy, based on concrete analyses.
  • Increased visibility : A site optimised for SEO, designed to attract qualified traffic from search engines over the long term.
  • Enhanced professional image : A modern, credible web showcase that highlights the company's expertise, quality and reliability.
  • Easy Customer Acquisition : A fluid user journey and clear calls to action that encourage requests for quotes.
  • Scalable platform : A robust, secure and easy-to-administer WordPress site, ready to support Nova Pictura's growth.

This project demonstrates the importance of a strategic analysis phase (value proposition, SEO) prior to the creation of a website, and our ability to translate this strategy into a high-performance, results-oriented digital solution.

Would you like to develop your digital visibility on a solid strategic basis?

Contact Geekworkers for a tailor-made analysis and solution

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Chiara Cuffaro
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chiaracuffarokinesiologie.ch
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