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Nova Pictura

Nova Pictura

Craftsmanship, Real estate
Painting company: optimized WordPress site (strategy & SEO) for increased visibility & qualified customers

Nova Pictura, a painting company renowned in Romanel-sur-Lausanne for its professionalism and the quality of its work, wished use digital leverage to increase your visibility and reach a wider audience, particularly in the Lake Geneva region.

Geekworkers started the project with a complete strategic phase (value proposition, go-to-market, SEO analysis), before designing and developing a custom WordPress showcase website with Elementor for the company, optimized for SEO and conversion.

Goals
Define a clear value proposition and a digital strategy
Identify the strengths of Nova Pictura and define a digital strategy focused on visibility and acquisition.
Optimize organic visibility (SEO)
Leverage SEO research to structure the site and attract qualified traffic.
Create a professional and credible showcase website
Develop a modern website reflecting the seriousness and high-end quality of Nova Pictura.
Generate qualified quote requests
Incorporate effective CTAs and a clear form to facilitate quote requests.

Complete digital strategy: from analysis to implementation

Geekworkers' approach to Nova Pictura was structured around two key phases: strategic analysis and website design and development.

Define a clear value proposition and a digital strategy

Strategy: Strategic analysis and in-depth SEO study

We conducted workshops to define the unique value proposition of Nova Pictura (quality, versatility, meeting deadlines, apprentice training). A SEO study identified relevant keywords and content opportunities to effectively target the desired customer base (private individuals, agencies, architects in the Lake Geneva region).

Optimize organic visibility (SEO)

Strategy: SEO-friendly website architecture and on-page optimization

The site has been structured according to the results of the SEO study. The tool Rank Math SEO has been configured in an advanced way to optimise each page (titles, meta-descriptions, content). Particular attention has been paid to the presentation of services (painting, plastering, insulation) and projects.

Create a professional and credible showcase website

Strategy: Custom WordPress development with Elementor

A professional, modern design has been created with Elementor ProNova Pictura's website, showcasing the work of Nova Pictura (portfolio) and its partners/clients. The WordPress structure ensures flexibility and ease of updating content.

Generate qualified quote requests

Strategy: clear calls to action and management tools

Request a quote" buttons and contact forms are strategically placed. The site includes Compliance for RGPD compliance, WP Armour for safety, and Site Kit by Google for performance monitoring, providing a reliable platform for lead acquisition.

Nova Pictura: ua strategic and optimized digital presence for growth

Thanks to Geekworkers' strategic and technical approach, Nova Pictura has a high-performing digital platform.

  • Refined strategy: a clear value proposition and a targeted digital strategy, based on concrete analyses.
  • Increased visibility: A website optimized for SEO, designed to attract qualified traffic from search engines on a sustainable basis.
  • Enhanced professional image: a modern and credible web showcase that highlights the expertise, quality and seriousness of the company.
  • Easier customer acquisition: a smooth user journey and clear calls to action that encourage quote requests.
  • Scalable platform: a robust, secure and easy-to-administer WordPress site, ready to support the growth of Nova Pictura.

This project illustrates the importance of upstream strategic analysis and our ability to transform it into a results-oriented digital solution.

Would you like to develop your digital visibility on a solid strategic basis?

Contact us

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Customer satisfaction ⇄

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Chiara Cuffaro
chiaracuffarokinesiologie.ch
A huge thank you to Geekworkers for their excellent work on my website. Their responsiveness, professionalism and creativity made all the difference. A smooth collaboration and results beyond my expectations. I highly recommend!
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whodaboss.app
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zenityacademy.ch
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newash.ch
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depotclesecurite.ch
Serious, efficient and friendly are the words that spontaneously appear after a month and a half of work on my future page.
4.9/5
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