PilierCompar is an online comparison site dedicated to third-pillar pension plans in Switzerland, aiming to help users find the most advantageous solution for their retirement and optimize their tax savings. The major challenge was to create a interactive and informative platform integrating calculators (tax savings, capital projection) and a system of generation of personalized offers Based on a detailed questionnaire, Geekworkers was selected for this strategic WordPress web development, with a focus on user experience and conversion.
Geekworkers designed a highly functional, user- and conversion-oriented WordPress platform for PilierCompar, leveraging the power of the Crocoblock ecosystem for interactive features and data management.
Strategy: Structuring information and educational content.
The site, built with Elementor For a flexible layout, clearly presents the differences and advantages of pillars 3a and 3b. Detailed FAQ sections answer frequently asked questions, positioning PilierCompar as a trusted expert. Information on the "more than 45 institutions compared" reinforces the value proposition.
Strategy: Development of custom calculators with JetEngine and JetFormBuilder.
We have developed two key calculators: one to estimate thepotential tax savings and another for the projection of 3rd pillar capital in the long term. These tools, probably built by combining the logic of JetEngine for calculations and JetFormBuilder for interfaces, allow users to obtain personalized estimates based on their situation (employee/self-employed, age, payment, risk level).
Strategy: Dynamic questionnaire and optimized lead generation process.
A detailed questionnaire, created with JetFormBuilder, collects the information needed to generate personalized offers. The collected data can be managed efficiently thanks to WP Sheet Editor, facilitating the processing of leads by the PilierCompar team. The objective is to provide offers that are truly adapted to the needs of each user.
Strategy: Informative content and clear calls to action.
The website concisely explains the tax benefits of the 3rd pillar and the importance of early retirement planning. Calls to action such as "Compare now" and "Find the best deal" guide the user to the tools and questionnaire. Rank Math SEO and Site Kit are used for optimization and tracking, while Compliance manages cookie compliance.
The platform developed by Geekworkers positions PilierCompar as a key player in the Swiss private pension market, offering a high value-added service thanks to its interactive tools and personalized comparison process.
This project demonstrates Geekworkers' expertise in developing complex web platforms with custom features (calculators, advanced questionnaires), using the Crocoblock ecosystem to create innovative and ROI-driven digital solutions.
Does your business need a web platform with interactive tools, custom calculators, or an advanced lead generation system?
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entrepreneurs, SMEs and large companies in French-speaking Switzerland
Our Web & Marketing agency is present at Lausanne since 2020 and now has more than 25 employees to support SMEs, entrepreneurs and large companies in French-speaking Switzerland.
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Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
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Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
