Give visibility to a little-known sector of activity thanks to the creation of a showcase site
Deciding on a digital strategy when you do not have knowledge in the field can be restrictive. Indeed, this requires mobilizing technical skills mastered by qualified experts.
This is why using a web agency like Geekworkers is a more than wise choice if you want to develop your presence on the web.
Bati Rail thus called on our agency for, among other things, the creation of a showcase site allowing it to convert its prospects and increase its visibility on search engines.
- Give visibility to a company on the web
- Develop a one-page showcase site by guaranteeing a smooth navigation path
The missions of Geekworkers to succeed in Bati Rail's digital strategy
Strategic advice: so that Bati Rail can quickly achieve its objectives of notoriety and visibility on the web, we first started by analyzing its target and its market. Thus, we were able to draw up a list of recommendations adapted to guide them in their digital strategy. Consequently, Geekworkers was able to define the means to be put in place to respond to Bati Rail's request.
Creation of a showcase site: in order to promote the mission of Bati Rail, Geekworkers then undertook the development of a website. First, we carried out a mock-up phase to ensure that we set up a functional navigation route. Then, our web agency was able to integrate the showcase site on a secure CMS avoiding any possible cyber risk. The challenge then was to create a one-page site that combines design and ease of reading, while providing all the necessary information to visitors. But Geekworkers never lacks imagination and was able to offer an intuitive interface that can guarantee a high conversion rate.
Web writing: for a showcase site to be visible in the first position in the search results, it is imperative to work on the natural referencing of the contents of a website. For this, our expert web editors in SEO then began an analysis of the most searched queries by the target of Bati Rail. Thus, our web agency was able to:
- Write SEO optimized editorial content with the selected keywords
- Optimize HTML and meta tags (title tag, alt tag, metadescription, etc.)
- Design a netlinking strategy
As a result, https://bati-rail.ch/ was able to rise to the top of search results and see its visibility increase, as well as traffic to its website.
The services offered by Bati Rail:
Bati Rail is the result of the collaboration of two major construction players in French-speaking Switzerland and has developed its activity in the rail sector. From cleaning trains, to pulling cables, grounding or urban lighting, Bati Rail offers a wide range of services carried out by the greatest professionals in the business. Its main mission is to provide a certain know-how in a little-known sector of activity.