Somsana, a company with over 20 years of experience in the dance industry and already operating physical stores, wanted to expand its presence with a robust e-commerce site. The goal was to offer its quality dance equipment (barres, mats, accessories) to a wider audience while providing a seamless and secure online shopping experience.
Geekworkers was commissioned to create a complete online store on WordPress and WooCommerce, customized to reflect Somsana's passion for dance and meet the needs of dancers at home or in the studio.
Strategy: Custom WooCommerce Development
Geekworkers has created a complete e-commerce store based on WordPress and WooCommerceThe site was developed from a design template adapted to the dance sector, then fully customized for Somsana (colors, images, structure). Sections dedicated to dance bars, dance mats and “Ana Ballerina” accessories were configured for optimal product presentation.
Strategy: Responsive design, secure payments and clear information
The site benefits from a responsive design, ensuring a seamless user experience across mobile, tablet, and desktop. The store's setup includes the installation of secure payment systems to reassure buyers. Detailed product sheets, high-quality images, and sections dedicated to customer benefits (fast payment, money-back guarantee, 24/7 support) have been integrated to optimize the conversion funnel.
Strategy: Narrative Content and Social Proof
The "About | Somsana & co" section traces the company's history and highlights its 20 years of experience, collaborations with professional dancers, and television programs. Star-studded customer testimonials ("The Pros Talk About Us") are integrated to strengthen credibility and trust. This storytelling approach showcases Somsana's commitment to quality and passion for dance.
Strategy: Turnkey solution and backend optimization
The site was delivered "turnkey" with full access for modifications, allowing Somsana to independently manage its product catalog, orders and customers via the interface WooCommerce. An optimization Google My Business offer was put in place to improve local SEO, and project discussions ensured a perfect match between the client's needs and the technical solution deployed, hosted in Switzerland (Infomaniak).
The creation of Somsana's e-commerce site by Geekworkers has allowed this dance-loving brand to broaden its horizons and offer its quality products to a connected audience, while ensuring an optimal shopping experience.
This project demonstrates Geekworkers' excellence in designing and deploying tailor-made e-commerce solutions focused on performance and customer satisfaction.
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