Stathera, a craniosacral therapy practice based in Sion and Lausanne, wanted an online presence that reflected its unique expertise and holistic approach. The challenge was to create a reassuring and professional website that showcases craniosacral therapy, attracts new patients, and simplifies online appointment booking. The site needed to embody the balance, well-being, and healing that are at the heart of the company's mission.
Geekworkers was chosen to design a digital showcase that strengthens the therapist's credibility and facilitates access to care for potential clients.
Strategy: A clean design focused on well-being
We used WordPress and Elementor to design a website with a clean design that inspires calm and serenity. The user interface is intuitive, with smooth navigation that guides visitors to key information. The design reflects the expert positioning and quality of care, reinforcing the image of a trusted practice and wellness partner.
Strategy: Content oriented towards social proof and credibility
To reassure future clients, we've highlighted the therapist's background, certifications (ASCA, RME, Cranio Suisse®), and physician recommendations. A section dedicated to testimonials from satisfied clients reinforces the practice's credibility. The content is written to clearly explain the benefits of craniosacral therapy, while showcasing the therapist's unique approach, attentive to each patient's needs.
Strategy: Integration of the reservation solution
The website's primary goal is to generate appointments. "Book an appointment online" call-to-action buttons are strategically placed on all key pages, allowing clients to book a session in just a few clicks. This approach, in addition to improving the user experience, automates a key process and frees up time for the therapist.
Strategy: Content architecture for rapid access
The website is structured to seamlessly present the services offered (exhaustion, perinatal support, pediatric therapy) as well as the two locations of practice (Sion and Lausanne). A blog section has been integrated to share practical advice, which positions the practice as a reference in its field and strengthens the relationship with existing and potential clients.
Stathera's new website is a perfect illustration of our ability to create platforms that combine professionalism and humanity. It is a business development tool that has transformed a simple online presence into a true showcase of the firm's expertise and know-how.
This project demonstrates Geekworkers' expertise in designing tailor-made digital solutions that perfectly align with our clients' objectives, translating their vision into an impactful online presence.
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