Sunergie Solutions, a Swiss company specialising in the installation of photovoltaic and thermal solutions, wanted to optimising and redefining your website in existence. The objectives were clear: to make it more accessibleimprove its natural referencing (SEO)and y integrate interactive tools to better attract and convert its target clientele (individuals and businesses looking to reduce their energy costs). Geekworkers carried out this optimisation based on WordPress, Elementor and the Crocoblock ecosystem (in particular Smart Filters).
To meet Sunergie Solutions' optimisation needs, Geekworkers implemented a continuous improvement strategy covering several key aspects of the existing WordPress site:
Strategy: UX/UI redesign with Elementor and Logic Structuring
We redesigned the navigation structure and the layout of key content (services, benefits, achievements) using Elementor Pro for greater clarity and fluidity. The aim was to simplify access to essential information (subsidy support, rapid installation, energy savings).
Strategy: In-depth On-Page Optimisation with Rank Math SEO
An analysis of relevant keywords for the photovoltaic sector in Switzerland was carried out. Existing content was optimised and new pages/sections were created to target these queries. Rank Math SEO was used to fine-tune the technical and semantic optimisation of each page.
Strategy: Using Crocoblock for Advanced Functionality
To make the site more interactive, we explored the use of Crocoblock. For example, Smart Filters could be used to allow users to filter case studies or types of installation. The integration of a solar potential or savings simulator could also be considered to further engage the user (depending on the final scope of the project).
Strategy: CTA optimisation and security
Calls to action ("Ask for your FREE quote", "Contact us") have been made more visible and motivating. Contact forms have been simplified and made more secure with WP Armour to guarantee a good experience and maximise the chances of conversion for interested visitors.
The optimisation carried out by Geekworkers has given Sunergie Solutions a more effective website with which to achieve its commercial objectives:
This project demonstrates our expertise in optimising existing WordPress sites, combining UX improvement, SEO enhancement and integration of advanced features (Crocoblock) to boost digital performance.
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Your local digital partner. Creation of high-impact WordPress sitesstrategies effective marketing and support reagent.
Create a exceptional shopping experience. We develop WooCommerce shops optimized conversion and SEO.
Generate more leads and sales. Strategies SEO, SEA (Google Partner) and Social Ads tailor-made for maximum impact.
Geekworkers is a web agency based in Lausanne in French-speaking Switzerland, specialising in the creation of websites, e-commerce shops, mobile applications and digital marketing (SEO & Google Ads) to help you succeed online.
Geekworkers pricing has been designed as much for start-ups and SMEs as for large companies demanding in terms of service quality.
