Overall optimization strategy for the showcase website
To meet Sunergie Solutions' optimisation needs, Geekworkers implemented a continuous improvement strategy covering several key aspects of the existing WordPress site:
Optimize accessibility and user experience
Strategy: UX/UI redesign with Elementor and logical structuring
We redesigned the navigation structure and the layout of key content (services, benefits, achievements) using Elementor Pro for greater clarity and fluidity. The aim was to simplify access to essential information (subsidy support, rapid installation, energy savings).
Strengthening organic search engine optimization (SEO)
Strategy: In-depth on-page optimization with Rank Math SEO
An analysis of relevant keywords for the photovoltaic sector in Switzerland was carried out. Existing content was optimised and new pages/sections were created to target these queries. Rank Math SEO was used to fine-tune the technical and semantic optimisation of each page.
Integrate engaging interactive tools
Strategy: Using Crocoblock for advanced features
To make the site more interactive, we explored the use of Crocoblock. For example, Smart Filters could be used to allow users to filter case studies or types of installation. The integration of a solar potential or savings simulator could also be considered to further engage the user (depending on the final scope of the project).
Increase the conversion rate (qualified leads)
Strategy: CTA optimization and security
Calls to action ("Ask for your FREE quote", "Contact us") have been made more visible and motivating. Contact forms have been simplified and made more secure with WP Armour to guarantee a good experience and maximise the chances of conversion for interested visitors.
