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Synergie Assurances

Synergie Assurances

Digital modernisation and lead acquisition for an insurance broker in Yverdon.

Synergie Assurances, a broker based in Yverdon, wanted to develop its digital presence to modernise its image and win new customers. Geekworkers was commissioned to create a professional, optimised website, while providing maintenance and training for its teams.

https://synergie-assurances.ch/🔗
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Goals
Modernising your digital image
Create a professional website reflecting the expertise and neutrality of Synergie Assurances.
Generate qualified leads
Design the site to make it easier to get in touch and request personalised advice.
Ensuring team autonomy
Train staff to manage content and update the site.
Ensuring the long-term future of the site
Set up a maintenance service for security and updates.
Solutions

Custom WordPress Web Development for an Insurance Broker

Design and Development of a Professional Digital Showcase

Strategy: Create a modern, conversion-oriented website

The aim was to provide Synergie Assurances with a website that reflected its professionalism, neutrality and expertise in the complex field of insurance. Geekworkers opted for a tailor-made approach:

  • Development on WordPressproviding a solid, secure and easily manageable base for the customer.
  • Use ofElementor Pro to build a clear, modern and responsive user interface, making it easy to navigate and understand the services on offer (private and professional insurance, personalised advice).
  • Integration of the suite Crocoblock (probably JetEngine for the Custom Post Types 'Advisers' or 'Services', and JetThemeCore to structure the templates) to dynamically present the team of qualified advisers and detail the various insurance offers in a structured and attractive way. The emphasis was placed on highlighting the broker's neutrality and independence.
  • Design oriented towards lead generation These include clear calls to action, simple contact forms and prominent contact details to encourage people to make an appointment or request a personalised analysis.

Initial Technical and SEO Optimisation

Strategy: Ensuring a Sound Foundation for Performance and Visibility

  • Implementation of fundamental technical SEO best practice from the development phase: semantic HTML structure, optimisation of title tags, initial configuration for indexing.
  • Optimising loading speed via basic caching techniques and image optimisation for a smooth user experience.

Customer support: Maintenance and Training

Strategy: Guaranteeing long-term investment and customer autonomy

  • Setting up a WordPress maintenance contract to ensure regular updates (security and functionalities), back-ups and responsive technical support, guaranteeing the site's longevity and security.
  • Waiver of a training to the Synergie Assurances teams to enable them to take charge of the site's administration (updating text content, adding news or new advisers), thereby promoting their autonomy on a day-to-day basis.
Results
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An Efficient Website for Growth

The project has given Synergie Assurances a modern, professional online presence in line with its development objectives.

  • Modernised Digital Presence : A website with a contemporary design that reinforces the company's credibility and professionalism.
  • Optimised platform : High-performance, technically well-configured site for improved visibility.
  • Dynamic Features : Use of Crocoblock for a structured and engaging presentation of services and advisers.
  • Customer autonomy : Training to ensure teams are able to manage the site's content.
  • Secure maintenance : Contract guaranteeing the continuity and security of the digital investment (Project budget: ~ CHF 1,000).

Geekworkers delivered an efficient and cost-effective web solution, demonstrating its ability to meet the specific needs of SMEs in French-speaking Switzerland, including in regulated sectors such as insurance.

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