Team Ricco, a duo of personal trainers specializing in physical transformation and the coaching business, wanted a single platform to centralize their services: personalized coaching, career support for coaches, and the sale of nutritional supplements. The goal was to create a dynamic, performance-oriented website that would attract a dual clientele and facilitate conversion.
Geekworkers was chosen to design a coherent digital ecosystem that strengthens the credibility of the Team Ricco brand and optimizes the management of their various offers.
Strategy: “Hub” site architecture for services
We built the site on WordPress with Elementor, by creating a “hub” structure that allows each service (physical coaching, coach coaching, nutritional supplements) to be presented distinctly. This tailored approach ensures that each target customer finds the relevant information without being lost by other offers. The design is dynamic and energetic, in line with the fitness and coaching sector.
Strategy: Calendly Integration and Forms
To streamline the customer acquisition process, we have integrated the appointment scheduling solution Calendly for coaching, and contact forms for each service. The calls to action are clear and encourage visitors to take action. This optimization of the conversion funnel allows Team Ricco to manage its leads in an automated and efficient manner, saving valuable time on a daily basis.
Strategy: Highlighting social proof and testimonials
The site highlights the coaches' backgrounds, values, and results. A section dedicated to "before and after" testimonials reinforces their credibility and reassures prospects. The integration of their Instagram and YouTube feeds connects the site with their content ecosystem and strengthens their community, transforming their site into a true rallying point for their audience.
Strategy: Segmented and clear user journey
One of the keys to this project was creating a segmented user journey. Services are presented on the homepage so visitors can choose their path: "Physical Transformation Coaching" or "Boost Your Coaching Career." This segmentation ensures a smooth and relevant user experience and avoids confusion between the different offerings.
Team Ricco's new website is a perfect example of how a well-designed digital ecosystem can unify multiple offerings and generate tangible results for a fitness brand.
This project highlights our ability to create tailor-made solutions that perfectly align with our clients' growth objectives, leveraging technology to optimize every interaction.
Do you want a site that is a real lever for growth for your business?
