Strategy and technical solutions deployed
Communicating the program and values
Strategy: Structured content around key values
We used WordPress and Elementor to create a site with a clear and logical structure. The "Program" page presents the movement's four axes in a simple and accessible way: Ecology, Social Justice, Transparency and Development Management. This approach made the political program digestible and highlighted the values that unite the movement's members.
Establishing credibility and legitimacy
Strategy: highlighting elected officials and members
To reassure citizens, a "Who are we?" section presents the association's history and its committee. Another page is dedicated to elected officials, highlighting the faces and names of the people who represent the movement. This transparency reinforces the association's credibility and legitimacy, which is crucial for a local political party.
Facilitating citizen engagement
Strategy: Calls to action for mobilization
The site's goal is to encourage visitors to get involved. Call-to-action buttons for "Contact Us" or "Join Us" are strategically placed. Contact information, including bank details for donations, is clear and easily accessible. The site is a true tool for citizen mobilization.
To provide an official source of information
Strategy: News and Resources section
A "News" section has been integrated to keep residents informed of the movement's latest initiatives, events, and positions. The site serves as an official and reliable source of information, allowing visitors to stay informed about local political life and how the movement is involved. This content approach strengthens the site's usefulness to the community.
