Strategy and technical solutions deployed
Modernize the image and assert the cleaning expertise
Strategy: visual and structural redesign with Elementor
Geekworkers has designed and developed a New dynamic and custom-designed WordPress landing page via Elementor. The design highlights WillTtec's strengths: experience, qualified staff, guaranteed satisfaction and a human approach. The structure of the content has been designed to present the various cleaning services clearly and to highlight the history of the company founded by William Tacuri.
Increase the generation of qualified leads (Quotes/Contacts)
Strategy: Targeted Google Ads campaigns and conversion-oriented page
Of the Google Ads campaigns (Search) have been set up to target relevant searches for cleaning services in the region. The Landing Page has been specifically optimised for conversion, with prominent calls to action ("Request a free quote", "Contact us") and clear forms, protected by WP Armour. Conversion tracking enables you to measure the effectiveness of your marketing campaigns.
Optimize web performance and user interaction
Strategy: Speed optimization with WP Rocket and instant chat
Loading speed, crucial for UX and SEO, has been drastically improved thanks to the installation and fine-tuning of WP-Rocket (caching, file optimisation). To facilitate fast, direct interaction, the Click to Chat has been integrated, allowing visitors to contact WillTtec instantly via messaging (e.g. WhatsApp).
Ensuring compliance, security, and SEO foundations
Strategy: Deployment of key technical tools
Cookie consent management and RGPD/LPD compliance are handled by Compliance. The security of the WordPress site is reinforced by WP Armour and preventive measures. The basics of on-page referencing are managed via Rank Mathoptimising titles, descriptions and other essential elements for search engines.