THE Google Ads remarketing (also called retargeting) is an extremely effective advertising strategy for interact again with people who have already visited your website, but have not made a conversion (purchase, quote request, etc.). Geekworkers, a certified Google Partner agency in Lausanne, sets up targeted remarketing campaigns on the Google Display Network and on YouTube. We help you remind these “hot” prospects of your brand, present them with personalized messages and encourage them to come back to complete their action, thus significantly improving your conversion rate and your return on investment (ROI) in Switzerland.
Target users already familiar with your offer for a higher conversion rateRemarketing “catches” them at the right point in their decision journey.
Distribute personalized ads (texts, banners, videos) based on the sections of your site they visited or the actions they took (or didn't take).
Remarketing often helps to achieve a lower cost per acquisition (CPA) than traditional prospecting campaigns, because you are targeting a more qualified audience.
Show your remarketing ads on millions of partner sites on the Google Display Network and on YouTube, reaching your prospects where they browse.
Google Ads remarketing works through a remarketing tag (tracking code) installed on your website. This tag allows you to create audience lists based on visitor behavior (e.g., all visitors, product page visitors, cart abandoners). You can then target these lists with specific campaigns. This is a key tactic in our campaigns Google Ads (SEA).
You can create very granular lists: visitors to specific pages, users who spent a certain amount of time on the site, those who viewed X pages, those who started a conversion process but did not complete it (e.g.: shopping cart abandonment for e-commerce), or lists based on your existing customers (Customer Match).
On the Display Network, we mainly use responsive image ads (banners) or imported image ads. On YouTube, you can use video formats (In-Stream, In-Feed). Text ads can also be used for remarketing on the Search Network (RLSA).
If done well, remarketing is perceived as relevant rather than intrusive. It is important to limit the frequency of ad exposure (capping), to offer useful messages and allow users to unsubscribe if they wish. Our experts in Lausanne ensure these aspects.
The budget allocated to remarketing will depend on the size of your audience lists and your objectives. It is often more profitable to invest part of your SEA budget in remarketing because of its better conversion rates. We can help you structure your budget. Contact us for a personalised quote.
Convert your visitors into customers
Your professional presence online quickly (WP Showcase Site).
Generate your first qualified leads via Google Ads.
Your first Meta Ads campaigns to generate local leads.
