Category: Google Ads

Google Ads 2025: A Guide to AI and Consent

The online advertising landscape is constantly evolving, and Google Ads is no exception. Web and marketing agencies must adapt to the new rules of the game to ensure the performance of their clients’ campaigns. Between the gradual disappearance of third-party cookies, the rise of artificial intelligence (AI) and […]

How to create a conversion action in Google Ads without using GA4?

Google Ads is a powerful tool for driving traffic and conversions to your website. One of the key features of Google Ads is the creation of conversion actions, which allows you to track and optimize key interactions of your visitors. Today, we will show you how to set up a conversion action directly in […]

[Google Ads] TOP 10 beginner mistakes to avoid

Starting a Google Ads campaign can be a daunting task, especially for beginners. Here's a roundup of common mistakes beginners make and how to avoid them to ensure the success of your campaigns. 1. Improper conversion tracking 2. Using Google Analytics 4 as an intermediary source 3. Irrelevant auto-recommendations enabled […]

[Easy Tutorial] How to enable Google Consent Mode V2 on a WordPress site with the ConsentMagic extension?

Consent Mode V2 allows website owners to customize data collection based on user consent preferences. As of March 6, 2024, it becomes imperative to enable this mode to remain compliant with regulations such as GDPR. This article will guide you step by step in enabling Google […]

Google Ads and Optimized Landing Page: The Perfect Combo for Customer Acquisition in 2024

Are you looking to turn your website into a magnet for qualified leads? Are you looking to maximize your return on advertising investment and leave your competitors far behind? Discover how the strategic combination of Google Ads and optimized landing pages can propel your business to new heights in 2024. In video Why […]

Google Ads: Brand exclusion, page flow and optimization with Google Sheets [video]

In this article, we’ll show you how to optimize your campaigns, focusing on Max Performance and Search campaigns, with a Google Sheets tip to master your URL exclusions. Max Performance: Target New Customers, Exclude Existing Brands The goal of Max Performance campaigns is to grow your audience. To avoid wasting […]

Google Ads Guide [2024] to Optimize your Search Campaigns and Max Performance

Do you want to boost your business in French-speaking Switzerland with the power of Google Ads? Look no further! As a web and marketing agency expert in Google Ads, Geekworkers reveals some tips to outperform your campaigns. This complete guide provides you with proven strategies to achieve up to 2,000% return on investment […]

Google Ads Strategy for Beginners: From awareness to conversion

Do you want to attract more customers and increase your sales through online advertising?

But where do you start when you're a beginner? Do not panic ! 

We've already shown you how to create a successful Google Ads campaign.

In this article we will see the essential bases for successful first campaigns and maximizing return on investment will be covered here. 

Get ready to turn your clicks into customers!

[2025] Create an effective Google Ads campaign in Switzerland: costs, performance and strategies

In the ever-changing digital world, every click is a gateway to new opportunities for your business in Switzerland. Let this article be your guide to the vast world of Google Ads in 2024, where innovation, performance, and strategy merge to sculpt exceptional advertising campaigns. 

Digital marketing: how to combine SEO and SEA?

To promote your website, you can use different digital marketing strategies.
You can go through natural referencing (SEO), a free practice, which will help you improve your position on search engines, or you can also opt for paid advertisements (SEA), notably through Google Ads.

5 effective copywriting techniques to convert your audience

Many copywriters find themselves at an impasse when it comes to selling through copy. Literary skills are not enough to write impactful editorial content that will help achieve the objectives of visibility and commercial attractiveness. Writing to get a business off the ground is an art that you have to learn to master.

10 practices for a perfect UX Design

Expert in UX Design or not, we are all sensitive to the user experience of the sites we visit. When the user journey is bad, the experience is all the more unpleasant and we quickly abandon our research.