Choosing your Web Agency in Lausanne in 2025: The Complete Guide for SMEs
In a world where a digital presence has become vital for any business, selecting the right web agency in Lausanne or French-speaking Switzerland is a major strategic decision. The partner you choose can boost your growth or, on the contrary, slow it down. The market in Lausanne and French-speaking Switzerland is dynamic, but also complex, with a multitude of [...]
Google Ads 2025: A Guide to AI and Consent
The online advertising landscape is constantly evolving, and Google Ads is no exception. Web and marketing agencies must adapt to the new rules of the game to ensure the performance of their clients’ campaigns. Between the gradual disappearance of third-party cookies, the rise of artificial intelligence (AI) and […]
How to create a conversion action in Google Ads without using GA4?
Google Ads is a powerful tool for driving traffic and conversions to your website. One of the key features of Google Ads is the creation of conversion actions, which allows you to track and optimize key interactions of your visitors. Today, we will show you how to set up a conversion action directly in […]
[Google Ads] TOP 10 beginner mistakes to avoid
Starting a Google Ads campaign can be a daunting task, especially for beginners. Here's a roundup of common mistakes beginners make and how to avoid them to ensure the success of your campaigns. 1. Improper conversion tracking 2. Using Google Analytics 4 as an intermediary source 3. Irrelevant auto-recommendations enabled […]
[Easy Tutorial] How to enable Google Consent Mode V2 on a WordPress site with the ConsentMagic extension?
Consent Mode V2 allows website owners to customize data collection based on user consent preferences. As of March 6, 2024, it becomes imperative to enable this mode to remain compliant with regulations such as GDPR. This article will guide you step by step in enabling Google […]
Google Ads and Optimized Landing Page: The Perfect Combo for Customer Acquisition in 2024
Are you looking to turn your website into a magnet for qualified leads? Are you looking to maximize your return on advertising investment and leave your competitors far behind? Discover how the strategic combination of Google Ads and optimized landing pages can propel your business to new heights in 2024. In video Why […]
Google Ads: Brand exclusion, page flow and optimization with Google Sheets [video]
In this article, we’ll show you how to optimize your campaigns, focusing on Max Performance and Search campaigns, with a Google Sheets tip to master your URL exclusions. Max Performance: Target New Customers, Exclude Existing Brands The goal of Max Performance campaigns is to grow your audience. To avoid wasting […]
Google Ads Guide [2024] to Optimize your Search Campaigns and Max Performance
Do you want to boost your business in French-speaking Switzerland with the power of Google Ads? Look no further! As a web and marketing agency expert in Google Ads, Geekworkers reveals some tips to outperform your campaigns. This complete guide provides you with proven strategies to achieve up to 2,000% return on investment […]
Google Ads Strategy for Beginners: From awareness to conversion
Do you want to attract more customers and increase your sales through online advertising?
But where do you start when you're a beginner? Do not panic !
We've already shown you how to create a successful Google Ads campaign.
In this article we will see the essential bases for successful first campaigns and maximizing return on investment will be covered here.
Get ready to turn your clicks into customers!
[2025] Create an effective Google Ads campaign in Switzerland: costs, performance and strategies
In the ever-changing digital world, every click is a gateway to new opportunities for your business in Switzerland. Let this article be your guide to the vast world of Google Ads in 2024, where innovation, performance, and strategy merge to sculpt exceptional advertising campaigns.
10 practices for a perfect UX Design
Expert in UX Design or not, we are all sensitive to the user experience of the sites we visit. When the user journey is bad, the experience is all the more unpleasant and we quickly abandon our research.
