Introduction
Geekworkers.ch took on the challenge of redesigning the website of Pro Mind Consulting SA, a business strategy and management consulting firm. The goal was to create a digital platform that would match their recognized expertise, while emphasizing their human-centered approach.
Context and Challenges
Pro Mind Consulting SA wanted a modern and efficient website, capable of reflecting their expertise and unique approach. The existing site no longer met current web standards and did not sufficiently highlight the company's different areas of expertise.
Strategy and Solutions
Geekworkers.ch has developed a tailor-made strategy to meet the needs of Pro Mind Consulting SA:
- Restructuring content : A thorough analysis of the existing content made it possible to reorganize the information in a clearer and more concise manner, highlighting the different areas of expertise of Pro Mind Consulting SA: management consulting, assessments, change management, project management, training-coaching and monitoring/control.
- Text Content Optimization : The texts have been reworked to improve their readability and relevance, while integrating strategic keywords for natural referencing (SEO).
- Effective technological choice : WordPress was chosen as the CMS for its flexibility and ease of use, combined with Elementor for the creation of custom and intuitive pages. This combination allows for autonomous content management by the client.
- Performance Optimization : A limited number of plugins have been used to ensure the speed of the site. Tools such as Imagify for image compression and WP Rocket for caching have been implemented to optimize page loading and improve the user experience.
Results
Thanks to this strategic approach and the technical expertise of Geekworkers.ch, the new Pro Mind Consulting SA website is now a powerful and attractive digital showcase, faithfully reflecting their unique approach and their commitment to human development in the company.
The site clearly and concisely highlights the various services offered, as well as easy access to the company's articles and publications. The optimized structure and improved text content make the site more informative and engaging for visitors.
Beyond the site, we would particularly like to thank the client for the enriching discussions, his kindness and his optimism.
Geekworkers.ch has enabled Pro Mind Consulting SA to strengthen its online presence and better communicate its expertise to its clients and partners, thanks to a modern, efficient and optimized website for natural referencing.
